Privacy Policy

At Huxley we understand and respect your concerns about the privacy and security of your personal data. We are committed to maintaining and using your personal data responsibly.



Please review this Privacy Policy carefully (the “Privacy Policy”). It explains what types of personal data we collect, how that personal data is used, to whom it is disclosed, and how it is safeguarded.



You will be asked to consent to the terms of this notice when creating an account on the website or app. By ticking the acceptance box(es), you agree to the collection, use and disclosure of your personal data and (with your consent) to direct marketing, each as set out in this Privacy Policy. We may change our Privacy Policy and when we do we will publish the changes here. To the extent such changes have a material effect on your rights or obligations as regards our handling of your personal data, such changes will only apply to personal data collected after the changes are applied. Where required by applicable law, we will obtain your consent to such changes. For this reason, we encourage you to review our Privacy Policy periodically.






Huxley Singapore is managed by Beauty Edge Pte Ltd. by agreement with Huxley's parent company and trademark holder, Nord Mason Co., Ltd. of Korea. Beauty Edge is the only authorized distributor in Singapore and all of our products list Nord Mason Asia (or our former name, One Kent Ridge Partners) as the importer.



We believe in treating our customers with courtesy and respect, and offering quality service experience. We will always welcome feedback, good or bad.



Inquiries for partnerships or from retail partners may be sent to  Customer service inquiries can be sent to






This Privacy Policy applies to all personal data collected, used and disclosed by us. For the purpose of this Privacy Policy, “personal data ” is data, whether true or not, about an individual who can be identified from that data, or from that data and other information to which we have or are likely to have access.






Information you give us

We collect personal data that you provide to us. This will include your name, billing address, shipping address, telephone number, e-mail address, credit card information, gender, user-generated content and date of birth - you may submit this personal data to us when you:



• Make a purchase



• Enrol in a loyalty, rewards, or promotional program



• Participate in interactive features on the Website such as product reviews



• Sign up to receive e-mails or other notifications from us



• Enter a contest or sweepstakes



• Fill out a survey



• Create and update your Huxley account



• Use a social media service like Facebook or Twitter to communicate with us



• Submit a request to our customer service department



In order to purchase products or open an account with us, you must provide us with certain personal data (which will be indicated as mandatory) , otherwise we will not be able to fulfil your order or you will not be able to open an account with us. If you make an enquiry or otherwise contact us, you will also need to provide us certain contact information, otherwise we will be unable to respond to you.



In event that you provide us with personal data of individual(s) other than yourself, you undertake, represent and warrant to us that you would have and had obtained consent from the individual(s) whose personal data are being disclosed to us to collect, use, disclose and/or process such personal data, and that the individual(s) are informed of and have consented to the terms and conditions of this Privacy Policy.



Information we collect



When you visit this website we may use cookies, pixel tags, and other technologies to automatically collect the following data:



• IP address, login information, browser type, location, time zone, operating system, and other technical information



• Information about your visit, including the websites you visit before and after our Website and products you viewed



• Length of visits to pages on the Website, and page interaction information.



Please see our cookie policy for further information including for information on how to opt-out or delete cookies.



Emails that we send as part of our marketing programs may use web beacons and other technologies that tell us whether an email has been opened. We may also collect data using cookies on this website and on other websites to understand how you interact with our advertising to make sure we’re delivering it in the most relevant way. When you provide publicly available content, such as content posted to a social media page, we may collect that information.



Information we receive from others



We may receive personal data about you from third parties that we work with, including, for example, advertising networks, analytics providers, search information providers, credit reference agencies, and fraud detection providers.






We may collect, store, and process your personal data for the following purposes:



• To process, track, and fulfil your order



• To communicate with you about the status of an order and respond to any requests or complaints



• To identify your product and service preferences



• To administer a sweepstakes or contest



• To deliver coupons, marketing communications, and ads



• To administer loyalty, rewards, and promotional programs



• To improve the effectiveness of the Website



• To prevent fraudulent transactions



• To help us market our products more effectively



• If we are obliged to by reason of any applicable law, regulation or court order and/or to protect our interests and legal rights; and



• For any other purposes for which we have your consent.






We do not sell or rent your personal data. We may share, transfer or disclose your personal data within Nord Mason Asia and the members of the Nord Mason Asia group of companies, which means our subsidiaries and our ultimate holding company and its subsidiaries who need to access such information to help us provide the services to you and to improve your customer experience online. The members within the Nord Mason Asia group of companies are located in Singapore, South Korea, Thailand, Indonesia and Malaysia. As described in this website’s Terms of Use, we may share information that you elect to make available to the public on the Website or on social media networks, including user-generated content. For instance, if you post a product review on the Website or interact with us on social media sites and elect to make it available to the public, your information will be accessible on the Website and our social applications.



We may also share, transfer or disclose your personal data with trusted companies that provide business support services to us (such as shipping, name and address verification, customer service, contest administration, email distribution, fraud detection, and promotions fulfilment), companies that help us market our products and services, and analytics and search engine providers that assist us in the improvement and optimization of this website. These companies are not authorized to use the personal data we share with them for any other purpose or to send you unsolicited email.



With your prior consent, we may share names and addresses from our mailing list with carefully chosen marketing partners.



We may also share, transfer or disclose aggregated statistical or demographic information with third parties in a manner that does not reveal personal data.



Without prejudice to the statement of purposes set out in this Privacy Policy, we may also disclose personal data about you in order to: (a) protect the legal rights, privacy or safety of the Nord Mason Asia group or our employees, agents and contractors; (b) respond to valid legal process from government or public authorities in any country in which we operate; (c) permit us to pursue available remedies or limit the damages that we may sustain; (d) enforce our Terms of Use or the terms and conditions applicable to any contest, promotion or program; and (e) comply with the law.



As we develop our business we might sell or buy stores, subsidiaries, or businesses. There might be a reorganization, merger, sale, joint venture, assignment, transfer or other disposition (including without limitation in connection with any bankruptcy or similar proceedings) of all or any portion of the business of the Nord Mason Asia group of companies. In connection with these transactions your personal data and other information we have collected as described in this Privacy Policy may be disclosed and may be among the business assets transferred as part of the transaction however we will ensure that we will comply with all applicable laws in doing so.






The data we collect may be transferred to and stored at destinations outside Singapore. It may also be processed by personnel operating outside Singapore who work for us or for one of our service providers. To protect your data we will enter into appropriate contractual arrangements or otherwise with any companies we share data with outside Singapore to ensure the safeguarding of your personal data and such parties will act at all times in compliance with applicable laws. We will only transfer your personal data to locations outside of Singapore where we are satisfied that an adequate or comparable level of protection is in place to protect your personal data held in that country.






We take reasonable technical and organisational measures to help protect information about you from loss, theft, misuse and unauthorised access, disclosure, alteration and destruction. To protect the security of your online order information, we use SSL (Secure Sockets Layer) technology. SSL technology encrypts your credit card number, order information and personal data before it is transmitted to help protect it from being decoded by anyone other than us. We also require our third party providers to take reasonable precautions to keep your personal data secure and to prevent unauthorised or accidental access, processing, erasure, loss or use of any personal data transferred. Unfortunately, no storage system and no transmission of information is completely secure.






We will retain your personal data as long as necessary for the purposes for which we collect it (as set out in this Privacy Policy), for our legal or business purposes, or as required by relevant laws. Where this is open-ended, such as where you agree we can send you emails about events, you can contact us or contact our data protection officer at any time to request that we stop using your data for these purposes. We will regularly review in accordance with applicable laws and regulations and will delete and/or anonymise your personal data where it is no longer required for purposes for which it was collected of where retention is no longer necessary for a legal or business purposes.




In addition to being able to change (or withdraw) your consent for how we process your personal data, you may also:



• ask us to correct any inaccuracies with your personal data in order to help us ensure that your personal data is complete, accurate and up to date.



• (subject to certain exceptions) ask us for access to your personal data in our control or possession, and information about the ways in which this personal data has been or may have been used or disclosed by us within the year before the date of your request.



To make these requests, please contact us on the details as set out above.



You can opt-out of receiving direct marketing and promotional emails. If you change your mind you can unsubscribe at any time by amending your preferences in a link provided at the bottom of every e-mail that is sent to you by us. Alternatively, you may contact us, and we will deal with your request promptly.






For your convenience, this website may include links to and from other websites. If you follow a link to any of these websites, please note that these websites have their own privacy and security policies which you should review. We do not accept any liability or responsibility for these other websites or their policies.






It is important that you are able to control your personal data. In addition to the rights which are set out above under "What Are My Rights?", you can also update your preferences and certain information by contacting us on the details as set out above.



If you do not wish to receive emails from us, please follow the removal instructions at the bottom of the email (as outlined above).



If you want to exercise your rights in relation to your personal data or you have any questions or concerns about how we treat your personal data, you may contact us here.




Please see our cookie policy to understand how we use cookies and pixel tags.






We have enabled and use on the Website applications available from Google, termed Google Analytics Advertising Features. These include: Remarketing with Google Analytics, Google Display Network Impression Reporting, and Google AdWords. These Advertising Features work together with cookies and cookie technology.



The Advertising Features collect specific visitor cookie data, such as the source, medium, and keyword used to visit the Website, and other information, such as how often users visit this Website, what pages they visit when they do so, and what other sites they used prior to coming to this Website. We use the information we get from Google Analytics only to improve this Website. Google Analytics collects only the IP address assigned to you on the date you visit this Website. We use Remarketing with Google Analytics in conjunction with Google AdWords to display content specific advertisements to visitors that have previously visited our Website when those visitors go to other websites that have the Google Display Network implemented.



Although Google Analytics plants a permanent cookie on your web browser to identify you as a unique user the next time you visit this Website, the cookie cannot be used by anyone but Google. Google’s ability to use and share information collected by Google Analytics about your visits to this Site is restricted by the Google Analytics Terms of Use and the Google Privacy Policy. You can prevent Google Analytics from recognizing you on return visits to this site by disabling cookies on your browser. Or, to opt out of Google Advertising Features specifically, you can access Google Analytics' currently available opt-outs.






We may update our Privacy Policy. When we make changes, we will post them here and will include the date in which this Privacy Policy was amended. You may wish to check this section from time to time because, by visiting our Website, you agree to accept any such changes. To the extent such changes have a material effect on your rights or obligations as regards our handling of your personal data, such changes will only apply to personal data collected after the changes are applied. Where required by applicable law, we will obtain your consent to such changes.